Digital Marketing Agency in Leeds – SEO, Web Design & Google Ads Experts

Deepblue Digital is a Leeds-based digital marketing agency with over 30 years of experience helping businesses across Leeds, Harrogate, York, and the wider Yorkshire region grow their online presence. We specialise in SEO, Google Ads (PPC), responsive website design, and WordPress development, working closely with SMEs, trades, and service-based companies to deliver results. As one of the UK’s first agencies actively optimising for AI search platforms like Google SGE, Bing Copilot, and ChatGPT, we create future-ready strategies that combine ethical SEO, powerful automation, and data-driven insights.

Call Now 07970 959918

SEO LEEDS

With over 20 years of Web Design, SEO in Leeds and Digital Marketing Experience. Deepblue digital specialises in the retail sector, business to business and much more, we use in-house tools and know-how to deliver original, creative Technical SEO ensuring our clients are heard and seen in the right way, in the right place and at the right time.

Remember, in today’s marketplace, web design and digital marketing are no longer perceived as a luxury – they’re a business necessity!

Deepblue-digital SEO Agency Leeds, prides itself on developing high-quality affordable SEO, Digital marketing and much more for the Leeds business community and surrounding areas, creating a compelling web design for businesses in Leeds, West Yorkshire, and Yorkshire.

Web Design For Your Business

We have a combined industry knowledge of over 50 years of experience in Digital Marketing, SEO and Web Design.

Le Roche Opticians, web design, SEO and Digital Marketing.

Abacus Express Couriers, web design, SEO

AJC Law, web build, SEO and Digital Marketing.

Safe Within the Box, web design and management, SEO.

Brandon and the Village Golf, web design.

The Little Acorn Co, web design, SEO and Digital Marketing.

OSS Metals, web design, SEO and Digital Marketing.

SK Photo Repairs, web design & build

Twenty20 Photography, web design, SEO

IMA International, web design and management

Digital Marketing

Using a combination of tactics we can make sure your brand is seen across the board.

Search Engine Optimization

Let us help you
get found easily and often.

Technical SEO Excellence

Onsite SEO & Offsite SEO, Outreach

Pay Per Click Management

The data derived from PPC helps inform our SEO.

Social Media Marketing

New kid on the block, social media should be in the mix.

Video & Animation Production

Video keeps the eyes on the prize longer,

About Deepblue Digital

Leeds, a city in West Yorkshire, England, is home to a vibrant and thriving business community. As such, many companies in the area are looking to optimize their online presence through search engine optimization (SEO).

SEO is the practice of improving the ranking of a website on search engines like Google, Bing, and Yahoo. This is done through a combination of on-page and off-page techniques that aim to increase the visibility and relevance of a website to search engines.

One important aspect of SEO in Leeds is local SEO. This involves optimizing a website for specific geographical locations, such as Leeds. Local SEO is important for businesses that rely on local customers, as it helps them to appear in search results for keywords related to their products or services in the Leeds area.

There are a number of factors that can impact the success of an SEO campaign in Leeds. These include the quality and relevance of the website’s content, the presence of keywords in the website’s meta tags and headings, and the number and quality of links pointing to the website from other sites.

There are a number of ways that businesses in Leeds can improve their SEO efforts. One is by creating high-quality, informative, and relevant content that addresses the needs of their target audience. This can be in the form of blog posts, articles, product descriptions, or other types of web content.

Another way to improve SEO is by building backlinks from other reputable websites. These links act as a vote of confidence for a website and can help to improve its ranking in search results. However, it’s important to only build links from high-quality websites, as low-quality or spammy links can actually harm a website’s ranking.

 

In addition to these tactics, businesses in Leeds can also benefit from using social media to promote their website and engage with their audience. This can help to drive traffic to their website and improve their search rankings.

Overall, SEO is a crucial aspect of online marketing for businesses in Leeds. By implementing a comprehensive and well-planned SEO strategy, companies in the area can improve their online visibility and reach a wider audience of potential customers.

 

TECHNICAL SEO LEEDS

Technical SEO is about refining and focusing your website in such a way that Google knows exactly how to rank your website and for what search terms to rank it. This can involve a lot of on-site SEO and an in-depth SEO Audit of your website.

With this information, we are then able to put together a Search Engine Optimisation plan.

Our Technical SEO Audit covers all things needed to improve your ranking.

We will look at keywords used on the page, and the amount and quality of the content on your website. Your title tags, your H1, H2, H3 and H4 tags. We will check your site speed using Google site speed checker.

We can then improve your site speed on mobile devices and on desktops.

Google wants all sites to be as fast as possible, so much so that the speed of a site is part of the ranking factors. It also means that customers are less likely to click away from your website due to it not loading.

TECHNICAL SEO MORE

SEO Process

SEO COMPANY LEEDS

We will do in-depth research into the keywords and key phrases that will best allow your website to rank. We look at long-tail keywords and what is achievable under your SEO Budget. Choosing the correct keywords and deciding what you can achieve are vital to successful SEO. Trying to rank for the keyword SEO is not going to be easy or even possible. Trying to rank for SEO Agency Leeds might be more achievable and might take some time. Trying to rank for SEO Agencies in Chapel Allerton is a much easier prospect.

LOCAL SEO

Local SEO for smaller business is becoming more and more popular. Searches such as MOT near me, SEO near me etc are phrases Google is seeing appear more frequently as people really get used to using Google more. The local map pack on the Google Search Engine Results Page or SERP is where you want to be if someone is searching for your product and services in your village or town. Deepblue has a proven record of getting clients to rank on the map pack using our specialist knowledge of Google maps and Google My Maps. Within a few days we can set this up for you and increase your ranking on Google massively.

THE GOOGLE ALGORITHM

If we knew exactly how Google goes about ranking your website we would not be talking to you today. Nobody outside of Google knows the exact algorithm that Google uses to rank your website. But over the years SEO companies have tested various SEO strategies to see what does and does not work. In many cases SEO companies have found ways round the Google algorithm and for a short period of time have hacked it to achieve number one ranking for their chosen industry in a short period of time. This was known in the day as Black Hat SEO. Google is always quick to plug the gap in this part of the algorithm. These days this happens less and and less. The SEO industry has grown up over the last few years and is now seen as a professional addition to marketing and digital marketing.

Here’s a list of updates to major Google algorithms:

1. **PageRank (PR)**: Google’s original algorithm, introduced in 1998, which assigns a numerical weight to web pages based on the quantity and quality of inbound links.

2. **Google Panda**: Initially released in February 2011 and later incorporated into Google’s core algorithm, Panda targeted low-quality content and aimed to reward high-quality, user-focused content.

– Panda 4.0 (May 2014): A major update to the Panda algorithm, focusing on identifying and penalizing sites with thin or low-quality content.
– Panda 4.1 (September 2014): Refinement of Panda aimed at detecting low-quality content more accurately.
– Panda 4.2 (July 2015): A gradual rollout of Panda, impacting a small percentage of English-language queries initially.

3. **Google Penguin**: Introduced in April 2012, Penguin aimed to penalize websites that violated Google’s webmaster guidelines, particularly regarding link schemes and keyword stuffing.

– Penguin 2.0 (May 2013): Targeted spammy link practices more aggressively.
– Penguin 3.0 (October 2014): A refresh of the Penguin algorithm, affecting a smaller portion of search queries.
– Penguin 4.0 (September 2016): Penguin became a part of Google’s core algorithm, with real-time updates.

4. **Google Hummingbird**: Launched in August 2013, Hummingbird focused on understanding the context and intent behind search queries to provide more relevant search results.

5. **Google Pigeon**: Released in July 2014, Pigeon improved local search results by considering traditional ranking factors along with location parameters.

6. **Google Mobilegeddon**: Rolled out in April 2015, Mobilegeddon prioritized mobile-friendly websites in mobile search results.

7. **Google RankBrain**: Announced in October 2015, RankBrain is a machine learning component of Google’s algorithm that helps interpret search queries and deliver more relevant results.

8. **Google Fred**: Although not officially confirmed by Google, Fred is believed to target low-quality content and aggressive advertising, primarily impacting affiliate-heavy websites.

9. **Google Medic Update**: Introduced in August 2018, the Medic Update focused on improving the quality and relevance of health and wellness-related search results, emphasizing expertise, authority, and trustworthiness (E-A-T).

10. **BERT (Bidirectional Encoder Representations from Transformers)**: Unveiled in October 2019, BERT improves Google’s understanding of natural language queries by considering the context of words in a sentence.

This list covers major Google algorithms and significant updates that have shaped the search engine results page (SERP) landscape over the years.

WEB DESIGN LEEDS

For more than two decades, Deepblue-digital has been at the forefront of crafting impactful website designs in Leeds, cementing its reputation as a trusted name in the industry. With a dedicated team of professional web designers, e-commerce specialists, and web developers based right in Leeds, Deepblue Digital offers a comprehensive range of services aimed at delivering high-quality web solutions tailored to meet the unique needs of each client.

At Deepblue-digital, the emphasis is not just on creating visually appealing websites but also on ensuring functionality, user-friendliness, and effectiveness. By leveraging the expertise of its in-house team, the company excels in providing a seamless web design experience from conception to execution.

One of the key strengths of Deepblue-digital lies in its ability to cater to diverse requirements, whether it’s crafting bespoke designs for small businesses or developing robust e-commerce solutions for larger enterprises. Regardless of the scale or complexity of the project, the team is committed to delivering excellence at every stage of the process.

Small businesses looking to establish a strong online presence can benefit from Deepblue-digital’s small business website design services. Through a combination of creative flair and technical prowess, the team works closely with clients to create visually stunning websites that not only showcase their brand identity but also drive engagement and conversions.

For businesses venturing into the realm of e-commerce, Deepblue-digital offers tailored solutions designed to maximize online sales and enhance the customer shopping experience. From intuitive user interfaces to seamless payment gateways, every aspect of the e-commerce design is meticulously crafted to ensure optimal performance and customer satisfaction.

In addition to website design, Deepblue-digital specializes in developing content-managed websites that empower clients to take control of their online content with ease. Whether it’s updating product listings, publishing blog posts, or managing multimedia content, the intuitive content management systems implemented by the team make it simple for clients to keep their websites fresh and relevant.

Furthermore, Deepblue-digital recognizes the importance of search engine optimization (SEO) in driving organic traffic and enhancing online visibility. With a keen understanding of SEO best practices, the team implements strategies to optimize website content, structure, and performance, helping clients climb the search engine rankings and reach their target audience effectively.

In conclusion, Deepblue-digital stands as a leading provider of web design services in Leeds, leveraging decades of industry experience and a talented team of professionals to deliver exceptional results. Whether it’s creating bespoke websites, developing e-commerce solutions, or optimizing for search engines, the company remains dedicated to helping clients achieve their online goals with confidence and success.

Search Engine Optimisation.

SEO Case Study - DAREstudios

Case Study: 190-Position Boost in Google Rankings for DARE Studios

Over 10 months, Deepblue Digital helped DARE Studios achieve a +190 improvement in Google keyword positions, boosting their visibility across Leeds and the UK. High-volume, high-intent keywords like photo studio Leeds, ecommerce photography, and video production studio hire moved into the top 10—driving qualified traffic and new enquiries.

By combining local SEO, technical site enhancements, and targeted content strategy, we aligned DARE’s site with both human and AI search intent. Ongoing performance tracking allowed us to fine-tune everything from meta data to semantic page structure.

This strategic collaboration helped position DARE Studios as a leading provider of room set photography, product photography, and video content services. The result: more visibility, more leads, and better discoverability in both Google and emerging AI search experiences like Google SGE and ChatGPT.

Call Us 0113 288 8522

Latest SEO New Tips and Updates

Digital Marketing FAQs

What services does Deepblue Digital offer?

We offer SEO, PPC (Google Ads), responsive website design, and WordPress development for businesses across Leeds, Harrogate, and beyond.

Deepblue-digital works across the whole of Yorkshire, we focus primarily around North Leeds and North Yorkshire.

AI has shifted SEO from keyword matching to semantic search. Google’s SGE and tools like ChatGPT prioritise content based on entities, topical authority, and structured data. Optimising for AI means using schema markup, answering intent-driven queries, and building expert-level content clusters. Traditional ranking signals still matter, but visibility increasingly depends on how well your site is understood and cited by AI systems.

We primarily work with WordPress and Elementor for website design and development. For digital marketing, we specialise in Google Ads, Google Analytics 4, Search Console, and use leading SEO tools like SEMrush, Ahrefs, and Rank Math. We also support WooCommerce for eCommerce clients and work closely with platforms like Cloudflare for site performance and security.