5 Minute Marketing tips #3
Posted on | August 6, 2009 | 1 Comment
Building a Client Database
Marketing is the lifeblood of your continued client renewal, your clients are the lifeblood of your business.
Marketing can cover a multitude of exercises from word-of-mouth to complex TV campaigns and events. You should continue to market your business when times are good and especially when times are tough.
Marketing may simply take the form of a questionnaire filled out every time a purchase is made to find out from your customers what they think about you and how you can improve what you do. This can be a chance to start to collect a database of clients.
When the database reaches a large enough point you can then start to send out offers, newsletters or deals to keep in touch. Always give the client the chance to opt out of this contract and offer the client incentives, prizes, money-off etc.
It will cost far less to talk to existing clients than it would be to gain a new one! Call Deepblue on 0113 237 0555 for further advice
Tags: Marketing > SEO > Web Marketing
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