Up town Top Ranking

Posted on | August 18, 2009 | 1 Comment



With Search Engine Optimisation now becoming so important we thought we would give you a few basic pointers on SEO that you may want to have a look at yourself or get your SEO company or Deepblue to have a look at. These are the very basics and we would advise seeking professional advice before fiddling with your website code.

If it seems a little daunting, then why not take advantage of our FREE SEO REPORT. Deepblue will take a no obligation look at your site and advise on what could be done to help you gain more sales and move up the rankings. Request a report at www.deepblue-digital.co.uk or ring Emma on 0113 237 0555

If you view your website and then view SOURCE you can see the code that builds your site. The first 2 hints below refer to the first few lines of this code after the header. Take a minute to go through each step to see if your site is up to date and SEO friendly.

  • 1. Title Tag
    While containing the name of your company, the title tag should also contain specific keyword phrases relevant to your business and should read as normally as possible for your specific arena ie Smith and Jones Accountants in Leeds West Yorkshire.
  • 2. Meta Description
    Not really relevant for SEO ranking but
    the description that appears when you are
    found on Google, so make it descriptive
    and relevant to what you do and what the
    customer wants to find.
  • 3. Site Map
    Add a HTML site map to your site.
    A single page that links to all pages on
    your site if you are small, important pages
    only if you are larger. This will allow the search engine spiders to find all you site from one spot. Ask your SEO company about the Google XML site map.
  • 4. Emphasize
    Underline, bold, strong and italics on each
    page – keywords will make these words
    stand out to search engines.
  • 5. Prioritise
    Make sure the copy on your site is highly
    relevant to each page title, contains relevant
    keywords throughout and above all is
    readable by your clients.

emma@deepblue-digital.co.uk

Category: Search engine optimisation

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