Yahoo Shopper – SEO for your company

October 8th, 2009

The next shopping website we are going to look at is Yahoo! Shopper, where you can sell your products in a Yahoo! Shop or via a link from Yahoo! to your website.

YAHOO SHOPPER

Yahoo! Shopper has thousands and thousands of viewer’s everyday. So if your company and products are on, there is a better chance customers will find your website which will enhance your Google ranking. (via the clicks to your website)

Yahoo! Shopper allows you to add your products and web link in exchange for payment for the amount of clicks to your website – again, this seems fair enough!

To begin with you do not need to have a Yahoo! Store/Merchant account set up to sell on Yahoo! – a Yahoo! Merchant account allows you to accept all major credit cards. Today’s customers rely and expect credit card acceptance when purchasing online and can increase sales up to 60%. It is free and easy to set up and deposits reach your account as fast as 24-48hours. You will receive 20% discount on your product submit clicks if you set up a merchant account. See link below to sign up for a merchant account
http://www.webstoremerchantaccounts.com/apply.html

If you don’t have a Yahoo! Store/Merchant Solutions account, you can still set up a Yahoo! Product Submit account by visiting:
http://searchmarketing.yahoo.com/shopsb/index.php

Opening your account:

  1. Open an account in minutes and use your credit card to add funds.
  2. Upload information about your products. If you have a Yahoo! Store, make sure your info is up to date and we’ll create your listings directly from your catalog.
  3. Your account will be charged only when a shopper clicks on your listing and goes to your site.

Signing up and product submit:

Click on the following link and sign up: http://searchmarketing.yahoo.com/shopsb/shpsb_specs.php

Also on this page, click product submit. All your items/products need to be in a excel database (Called product feed – and is a Tab-delimited text file) including the required fields and the required information. All text needs to be in lower case and in the same order as on this table. Add as much information as you can – this will make it easier for the search engines to find it.

Managing your account:

  1. Access account data and performance reports any time, anywhere.
  2. Upload product listings whenever your catalogue changes.
  3. Set up email alerts to monitor your program.

What you get from Yahoo:

  1. Your products will appear in Yahoo! Shopping.
  2. Your products will be included in Yahoo! Product Search. Motivated shoppers can quickly navigate to your listings or refine their results. Product Search is accessible from Yahoo!’s front page and all search results pages.
  3. Your products can be featured in detail on relevant buyer’s guide pages designed to help shoppers make informed purchase decisions in your product category.

We offer extra buyer protection:

Get included in the Yahoo! Buyer Protection Program* to increase consumer confidence when shopping online. See link http://help.yahoo.com/l/us/yahoo/shopping/protection/shop-75.html

IMPORTANT FOR UK USERS:

If you have an email address for the UK. Please note that Yahoo! Product Submit has been set up to target users within the US and will only display your listings through http://shopping.yahoo.com/. If you’re interested in targeting users within the UK marketplace, we would encourage you to consider opening up an account through Kelkoo instead. For more information, please visit:

http://www.kelkoo.co.uk/

PRICES:
Start from $0.25 per category and go up to $1 per click.

Check out more detailed prices: http://searchmarketing.yahoo.com/shopsb/shpsb_pr.php

IMPORTANT: Provide product descriptions in English and pricing in U.S. dollars.

USEFUL TIP:
Remember to upload your product feeds regularly as Google search engines are always on the look out for new information!

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