In an effort to improve our working practices Deepblue-digital have often to systemised our approach to business in some way. Allowing us to better measure and improve that particular area. This is especially relevant with SEO due to the information involved, the time it takes and also the amount of different people involved. Over time we have developed an 18 point SEO checklist, so that at a glance an account manager or client can see where a client is along the SEO road.
Each of these points is obviously a simplified header of very much more complex events.
SEO Site Goal (What does the client think the site is for)
Client SEO Keywords(What does the client think he should be found under)
Baseline Rank /Links check (To show improvement from here on in)
Google Keywords (What Google shows as the relevant searches for the client)
Clients SEO Rival (The clients suggested competitor)
Google Rivals (Googles suggested competitor when a search is done)
Rival Keyword /Links (Agreed Competitors Keywords and Links)
Analytics (Ad Analytics or other measures to client site)
Site Design review (Does the new/old design work as intended is the buying process simple)
On Site SEO Checklist (Keywords, Meta Tags, Copywriting, Categories, Keyword density etc)
Rank Check Analytics updt (3 month update of rank)
Websitegrader.com (Useful tool)
Basic Directories (Yell, Thompson, Local Business)
Refined Directories (Pertaining to clients area)
Google Base Ecommerce etc
Google Maps (Claim your business or sign up)
Link Building (Find relevant links and quality links)
Social Networking (Facebook, Twitter, Bebo etc)
Blog (Will the site benefit from a blog)
We tend to put the points above along the top of a spreadsheet with client down the side. If anyone can improve on the list please feel free.