Seo Basics for Sailors Part 2
Posted on | June 3, 2010 | No Comments
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If you are just about to set sail on the SEO high seas and have little idea of how to navigate your new vessel, then the following pointers from the SEO LEEDS team at Deepblue-digital might prove useful for beginners of SEO navigation.
These are real beginner SEO points that you can either attempt yourself or use to query your website designers or new SEO shipmates with.
In Part 1 of SEO Basics for Sailors we implored you to actually forget about SEO and forget about setting sail. We wanted you to make sure your web design was looking the part and you were ship shape and ready to go. If you missed the first part, go back have a read, follow up on the pointers and then meet us back here at the doc.
Hopefully now we have a website that to all intents and purposes does what it says on the tin from a design and interaction perspective. We now need to get that website found with the help of SEO. In our experience there are about 2 main categories of SEO, ONSITE SEO and OFFSITE SEO. Today were a going to discuss general Onsite SEO principles we are not going to get too specific (there are lists out there) just give a basic overview for you beginners.
ONSITE SEO
This is the practice of making sure that although your vessel now looks the part and certainly seems like it is capable of staying afloat, has it been trimmed and battened down as best it can or have you got loose rigging and a few poorly tied knots. In other words have you had a look at how tight the content of each page is, does it concentrate on the topic at hand and indicate what that topic is. Have you liberally sprinkled the correct keywords through the page and not diluted or gone off topic so that Google, Yahoo and others know precisely what you are talking about.
Remember Google wants their users to have a good experience when searching and if the page they land on from a search is not what they asked for or largely off topic then it is not a good result. You need to make sure each of your phrases has a page or each of your pages is about a phrase. Not to the point it is unreadable but to the point where it is quite clear what the page is about.
More in a few days….
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