Create an Email Campaign with Deepblue digital

Posted on | February 2, 2012 | No Comments



Hi this is Jason, head of marketing at Deepblue digital Leeds, with a few tips and ideas for sending out an html email campaign.

Email campaigns are probably one of the cheapest and cost effective marketing activities you can create. You are probably inundated with emails daily and many are SPAM or PHISHING but there are many that are genuine and of interest. Done correctly and by building up a reliable and opted in client base it could be an excellent addition to your other marketing activities.

Do you have an idea of how many products you might want on your email and how much copy? Obviously designing an email with one large offer will take a lot less time than one with 6-8 different offers, it may have more impact and less confusion and so could cost a lot less. Does the email want to be a news letter or offer based email. Whichever type of email you decide, you must make sure there is a response mechanism in there be it 10% off or click here for more info.

Once the design is agreed you would then be need to program it as an html active email with links to the required offers on your website if needed or even just to a contact us page. You could design a page specially for this purpose and therefore track more accurately the visits to that page to check the effectiveness of a campaign.

Finally you need good service for sending out the email to your database. This should check and clean the list as it goes along, cancel those who decide to opt out if needed, report on bounced emails, and dead ends and the quantity of responses.

If you want more information on this topic or wish to discuss it further, please contact us on the numbers below:

0113 288 8522

or visit our website at:

http://www.deepblue-digital.co.uk/

Regards

Jason

Category: Email marketing, Web design best practices

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